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Crystal Innovations AW 2022

We invite you to explore our AW 2022 crystal innovations, including two new sparkling shades and a spectacular new flatback shape. Preciosa’s novelties and range extensions are showcased throughout a fashion editorial, this season entitled “Nostalgia for the Future,” meant to inspire creative application and use of these scintillating additions to our ever-expanding portfolio.

New Products

Novelties

Denim Blue

New Color for Chaton Roses MAXIMA

The essence of streetstyle cool, this laid-back blue turns heads without even trying.

BIARRITZ

New Coating for Chaton Roses MAXIMA

Like its Belle Époque spa town namesake, this dazzling hue is as effortlessly chic as it gets.

Spike cone

New Flatback Shape

This shining showstopper was inspired by Paris’ cabaret “quartier” and is for fearless fashion only.

Range Extensions

Navette

New Size 3 x 1.5mm

BAROQUE PEAR

New Size 3 x 2mm

Pear fb

New Size 6 x 3.6mm

Inspirational fashion story

When contemporary feels out of touch and reality feels a little too real, we are left in a kind of no man’s land, caught between longing for a simpler time and dreaming about a more inspiring future. Maybe this is why we have become so adept at aesthetic time travel.
Dless to impress
We bring the past forward through time to hold impossible conversations and invent established tradition. We f ill our lives with simple anachronistic pleasures that have nothing to do with convenience. We recycle hackneyed stereotypes and imagine that time flows backwards and not the other way around, all in attempt to alter our collective path forward.
At its core, nostalgia is a filter. Perhaps we’ve finally figured out a way to hack the system so as not to need one in the future.
Photography

Michaela Karásek Čejková

Concept

Marek Cpin

Styling

Patrik Florián

Make-Up & Hair

Filip Kuneš

Model

Vilma Konopásková

Additional Cast

Cala, the Sloughi Greyhound

BEHIND THE Scenes

Collaboration

Preciosa’s creative team tapped local lingerie designer and recent winner of Bata’s international Young Designers Challenge, Linda Zabilková, to create the undergarments for this season’s fashion story. Inspired by her love of all things ornamental and the crystals themselves, each of her one-of-a-kind pieces was meticulously embellished at Preciosa’s Application Center.

Preciosa’s creative team tapped local lingerie designer and recent winner of Bata’s international Young Designers Challenge, Linda Zabilková, to create the undergarments for this season’s fashion story. Inspired by her love of all things ornamental and the crystals themselves, each of her one-of-a-kind pieces was meticulously embellished at Preciosa’s Application Center.