Crystal Innovations AW 2022
We invite you to explore our AW 2022 crystal innovations, including two new sparkling shades and a spectacular new flatback shape. Preciosa’s novelties and range extensions are showcased throughout a fashion editorial, this season entitled “Nostalgia for the Future,” meant to inspire creative application and use of these scintillating additions to our ever-expanding portfolio.
New Products
Novelties
Denim Blue
New Color for Chaton Roses MAXIMA
The essence of streetstyle cool, this laid-back blue turns heads without even trying.
BIARRITZ
New Coating for Chaton Roses MAXIMA
Like its Belle Époque spa town namesake, this dazzling hue is as effortlessly chic as it gets.
Spike cone
New Flatback Shape
This shining showstopper was inspired by Paris’ cabaret “quartier” and is for fearless fashion only.
Range Extensions
Inspirational fashion story
When contemporary feels out of touch and reality feels a little too real, we are left in a kind of no man’s land, caught between longing for a simpler time and dreaming about a more inspiring future. Maybe this is why we have become so adept at aesthetic time travel.
We bring the past forward through time to hold impossible conversations and invent established tradition. We f ill our lives with simple anachronistic pleasures that have nothing to do with convenience. We recycle hackneyed stereotypes and imagine that time flows backwards and not the other way around, all in attempt to alter our collective path forward.
At its core, nostalgia is a filter. Perhaps we’ve finally figured out a way to hack the system so as not to need one in the future.
Photography
Michaela Karásek Čejková
Concept
Marek Cpin
Styling
Patrik Florián
Make-Up & Hair
Filip Kuneš
Model
Vilma Konopásková
Additional Cast
Cala, the Sloughi Greyhound
BEHIND THE Scenes
Collaboration
Preciosa’s creative team tapped local lingerie designer and recent winner of Bata’s international Young Designers Challenge, Linda Zabilková, to create the undergarments for this season’s fashion story. Inspired by her love of all things ornamental and the crystals themselves, each of her one-of-a-kind pieces was meticulously embellished at Preciosa’s Application Center.
Preciosa’s creative team tapped local lingerie designer and recent winner of Bata’s international Young Designers Challenge, Linda Zabilková, to create the undergarments for this season’s fashion story. Inspired by her love of all things ornamental and the crystals themselves, each of her one-of-a-kind pieces was meticulously embellished at Preciosa’s Application Center.